Starting up a new business, for any entrepreneur, is mostly driven by passion and ambition to succeed. It can start off very simply with an idea. A seed planted in your head of something, a gap in the market perhaps, or an improvement you could make within an industry. That idea is fueled by passion, …
When you’ve gone through all of the rigors of starting your company, from the legals to squaring up your finances, hiring staff, and starting your office, it’s time to get down to the real stuff. New companies can do everything right during setup, but if their marketing and PR aren’t on point, the company is …
Whatever line of work you’re in, digital marketing is key in today’s environment. With 85% of Millennials checking reviews on the Internet before buying products or services, your online presence is absolutely vital. So, it’s more than likely that your company already makes use of the right social channels and encourages online reviews. You probably …
For most bloggers, it doesn’t take long to become accustomed to the basics of blogging, like SEO, keywords, and tags. But at some point, every blogger has to start moving past the basics and become more familiar with a few of the most advanced facets of blogging. One important aspect of blogging that has become …
There are many ways to monetize your blog, but perhaps the most lucrative is with sponsored posts. These come in a few different varieties but are generally split along two lines. Sponsored posts that you write. This is a technique most often used for product reviews. You’re provided with the product and have to fashion a …
If you’re planning on using content marketing to promote a blog, you need to read this. Here are some of the things you need to ensure your campaign will be effective! Enough content You don’t want your visitors to come to an empty website, do you? The more content your blog has, the longer people …
When the Facebook giant acquired WhatsApp in 2014 for $19 billion, it was only then that people in the US learned about its existence. The move was greatly criticized because people there had no clue about how big a communication tool WhatsApp was. It was not a year later, when it had gained over half …
To calculate the bounce rate, the process is to find out the percentage of visitors to a web page leaving it. The reasons they would be leaving the website could be many, but they could be grouped under the reasons of the web site being boring or the web site navigation being annoying to the …
Proxy or VPN, that is the question. Many people working in the SEO niche know how important this choice can be and how much a difference it can make. However, the proxy vs. VPN dilemma goes deeper than SEO; it concerns your privacy and identity security as well. Both of these have the same main …
There are many myths surrounding the concept of SEO marketing. It’s a concept that many people still do not fully understand. This isn’t because it’s a particularly complex idea. Rather, it’s based on original SEO ideas sticking around. In reality, SEO has been continuously evolving. It’s completely unrecognisable now compared to how it was ten …