For most bloggers, it doesn’t take long to become accustomed to the basics of blogging, like SEO, keywords, and tags. But at some point, every blogger has to start moving past the basics and become more familiar with a few of the most advanced facets of blogging.
One important aspect of blogging that has become of the utmost importance is long-tail keywords. If you want to continue to build your blog and make it stand out in a crowded Internet, you must master long-tail keywords. Here’s why it’s so important.
Edge in Competitive Markets
If you use the same keywords as your competitors, it’s going to be difficult to standout in search engines. This is particularly true if you’re a small company in a market that’s flooded with competitors. Larger companies with more money and resources to spend on SEO will always have the edge when it comes to the most basic keywords. However, if you can be more specific about what you are offering readers by using long-tail keywords, you’ll be able to move up the pecking order on search engines and become more visible.
Reach People That Want To Be Converted
The kinds of people who run searches for three- to five-word phrases know exactly what they are looking for, and once they find it, they’ll get on board. This dramatically increases the chances of conversion if you’re able to use long-tail keywords that match what someone plugs into their search engine. If you’re relying on basic and broad keywords, you’re not going to grab the attention of someone who already knows what he or she wants. These are important people to convert, and being able to utilize long-tail keywords properly can help make that happen.
Sound More Natural
Creating content for your blog that’s centered around keywords can be difficult to do in a way that sounds natural and engaging. Using the same keyword over and over again can be repetitive and boring, not to mention putting you at risk for spamming. The key is to take your main keyword and add in several different long-tail keywords throughout your content. This will help make your content easier and more natural to read while also enhancing your SEO value because you have several different long-tail keywords included.
Define Yourself
Utilizing long-tail keywords can be a great way to define exactly what you do with your blog and why it should stand out from the competition. Whatever your product, service, or topic, odds are you aren’t the only one on the entire Internet covering that specific market or niche. But maybe you offer a service or bring a perspective that distinguishes you from the rest? If so, define your blog using a long-tail keyword that adds specificity to what you can offer visitors. As long as your long-tail keyword is accurate to what you do, it’ll improve your ranking on search engines, drawing more readers to your blog.
Create the Right Content
Finding out the long-tail keywords that are driving the most traffic to your site can help you determine the type of content you should be creating on your blog to drive even more traffic. Essentially, long-tail keywords will tell you what kind of content readers want. In turn, you can create content based on those long-tail keywords that will drive even more traffic to your blog.