Do you think website design is important? Yes! Because it creates the brand value of the website, and it is equally important as your quality content. If your website has quality content but not a more attractive design, then it will generate positive impressions among the users. However, website design is now important in SEO; it is also considered one of the ranking factors for a search engine like Google. So it would be pinpointed to create an attractive and user-friendly website design. Check out the top design and layout points that will definitely help to increase your conversion rates.
#1. Read Visitors Mind: Create Blueprint
What is your primary aim when creating a website? Is to offer services or products online, right? So the first and most important point is that you should create different questions yourself by understanding your users. Where are users going to click next? How will they contact you or make a purchase from your website? or there are different aspects for different websites. These types of questions help you create the best website design. Start by creating a blue print of the design, then mention each factor that visitors are going to do. Because if users are satisfied with your website, they will also be satisfied with your services. So my primary opinion is to create a design that meets the user’s needs.
#2. Navigational Structure
If you are a designer, you are more familiar with what is meant by website navigation. Let me explain here. In simple terms, website navigation is a structure where users come and visit different parts of it. So for the navigation structure, it is more important that you design a website that is easy to navigate. Let me explain with an example: If you have an e-commerce website, then you should create different types of navigation, like price navigation and category navigation, so users can easily buy or get services from your website. One of the real examples is Amazon. It is very popular website for E-commerce, and it has thousands of products but still, the user can buy products easily from it because it has the best navigation structures and website design.
#3. Professional Design and Theme:
Each and every business has its own unique identity and to preserve this identity, you should have attractive and user-friendly design. By creating the best website design, you can create a brand image that generates a unique image and good impression to the user’s mind. Here is the best example of professional design: the GoingIT website. It is reputed website design Company in Melbourne so check their website. There, you will find attractive and professional theme that generates completely unique experience for users.
#4. Create a Call to Action:
Suppose you are running one e-commerce website and it has several visitors but a low conversation ratio, so what could have been wrong? What do you think? It is pricey. But compared to competitors, your prices are also low, but still, users are not converting into customers. Then the primary solution is website design. What could be wrong with designing? There are different situations from website to website; maybe there is low-quality design, confusing navigation, different content, or low-quality images. So to understand the user’s requirements, you need to make changes. A call to action is the process by which we encourage users to buy from our website or hire you for your services.
#5. Create a search engine-friendly design:
Do you know a search engine has several high-quality algorithms? They have been recording the individual behaviors and clicks of each customer in their database. So it would be important to create an attractive and quality website design. For example, when a user visits your website from a search engine and finds high loading speeds and confusing navigation, they will try to search other websites again from a search engine that creates a low reputation, which will also increase your bounce rates. So in order to get rankings on your keywords and increase authority, you should create a user-friendly design.
#6. Create User-Friendly Design:
Do you know which user-friendly design it is? Flipkart.com has an attractive and user-friendly design. It is the best example of user-friendly design; when you visit, you will find easy navigation, categories, and subcategories. So if any user wants to buy from us, they will easily get an idea and a product and checkout easily. So you should think as your customers think, and you have to create a design with respect to that.
I am sure these points will help you achieve your design goal. These are common and important points that you should apply to your website.