The critical part of optimizing the sites through pay-per-click campaigns is to increase the click-through rate of the advertisements. Google is one significant search engine that drives in a lot of potential shoppers to the ads. Take advantage of PPC campaign to drive a good source of traffic to your website and generate revenue from it.  There is always a possibility to completely outperform your competition using the PPC campaign.

Adopt the methods advised here below

Tracking customers

customer’s journey could be tracked and optimization should be done accordingly. Experiment with variety of keywords. Try different approaches over a period of time. Try different budgets and identify which one suits you best. Sometimes, a combination of everything could bring in best business for you. Always, when it comes to PPC advertising, one thing should be kept in mind, very clearly. It is not just the traffic that you drive or the number of clicks that would matter the most. Finally, at the end of the day, the amount of business that is generated counts. When you effectively track down some intricate details, such as

  • Where did the users arrive from?
  • How do they interact?
  • What is their major interest in your site?
  • During which time it happen the most?
  • What do the comments reveal on a general note?

Overwhelming success

Google’s paid-click campaign has grown by a flabbergasting 28 percent in the last quarter. As a result of this, the percentage rise in click prices have gone up by 5 percent as well. Holiday ad spending has increased dramatically in the recent past. Google surge ahead in revenue, making the market far more competent than ever. This kind of hefty competition will most of the times result in slashing of prices in the market. It affects the online retailers more than the whole sale and the original equipment manufacturers.

Some of the key factors to give due consideration at this moment are listed below

  • Ads in real estate should be maximised at this juncture
  • Customer reviews are to be focused on
  • Encourage the shoppers to buy by changing the pitch strategies with attractive baits
  • Monitor the rivals quite closely
  • Offer discounts that the clients cannot refuse by any means
  • Capture the territory and try to expand by targeting the untapped markets

4 ad extensions could be included as of now to any account, in Google ad words

  • Call
  • Demography or Location
  • Service or Products
  • The Site links


Positive feedback is one of the ideal ways to ensure that your business flourishes. While it is not advised to plant reviews here and there, you could ask satisfied customers to give you testimonials that are credentials to be posted with pride. Remind shoppers about the fact that time is running out and the holiday seasonal offers are going to close down in a short span of time. Pull in their attraction and drive in more and more traffic to the site. The greater the number of visitors, the greater the probability of sale as well as success.