Do you plan on hiring a digital marketing agency in Singapore? If yes, make sure to assess first your business needs and check whether your preferred agency can help you with your goals.
Not all digital marketing agencies have the same service offerings and follow the same approach. So, it’s ideal to do your research and weigh down your options to ensure you hire the right agency.
If you’re not sure what you should expect when outsourcing your digital marketing needs to a third-party company or agency, this blog is for you.
Below are five things a good digital marketing agency provides to its clients.
1. Project Brief and Audit
A project can’t start without a strategy. Whether it’s a long-term SEO project or a small social media marketing project, there must be a solid plan in place to determine the future direction of your business.
And, for digital agencies to create an effective strategy, they should analyze the current SEO status and the state of your social media presence.
This important first step gives light to the overall digital marketing plan. It helps agencies learn more about their clients, acquire a clear idea of their business goals, and come up with recommendations that will outdo their competition.
2. Proposal and Strategy
After a successful pitch, a digital marketing agency sends a detailed project proposal to its client. The proposal outlines the measurable goals and deliverables.
For example, you availed the search engine optimization (SEO) services of agency A. Agency A should prepare a presentation about SEO strategy and execution. Here are a few things that the proposal should include:
- On-page SEO strategy – optimize your website for search
- Off-page SEO strategy – carry out activities outside your website (i.e., link building) to improve your search ranking
- Content strategy – develop an outreach plan and content recommendations to generate additional
- KPIs – determine KPI measures, such as organic traffic, organic click-through rate (CTR), links, search visibility, and more for campaign
3. Niche Speciality
As mentioned, digital marketing agencies have different specialties. Some agencies focus on a single service, while others offer a host of digital marketing services.
Whether you choose to work with an SEO agency or a full-service digital marketing agency that offers search engine optimization services, know that both have served various business industries.
The agency you’re engaging with should have the expertise and experience working with other clients of the same industry. This way, you can rest easy that your business is being well taken care of.
4. Project Scope and Cost
Not only do digital agencies have varied service offerings, but they also have different service prices and project scope.
When you hire the services of a digital marketing agency, get a clear idea of the project scope and cost before you agree on them. Make sure both of you are on the same page to ensure your campaign or project runs smoothly.
Here are a few things that a digital agency should discuss with or do for you:
- Cost – price the cost of your projects, be it developing a social media ad campaign, improving your site’s ranking, and
- Timeline – provide a timeline of activities to be executed and
- Evolving needs – meets your evolving needs. Recommend creation of content to increase your
- Tasks or deliverables – discuss what needs to be done (i.e., website content, social media campaign, site audit, ).
5. Project Status or Client Report
Client reporting is a crucial part of the digital marketing equation. It’s important that your digital agency constantly interacts with you and communicates the project status and marketing results.
Your chosen digital marketing agency should discuss matters regularly to ensure that they manage your business needs and expectations.
The reporting creates transparency and trust, which are essential aspects of the agency- client relationship. It outlines the work that has been done, the negative results, and of course—the positive ones.
If the agency you’re working with discloses the negatives and then presents the causes and possible solutions, then that’s enough sign that you’ve hired a reliable one.
The Takeaway
Hiring a digital marketing agency is a solution to many business problems—lack of skill sets and time, poor results, insufficient analytics resources, and more.
When you finally decided to seek help from a digital agency, take time to research the company, its team, and services. If the agency suits your needs well, never hesitate to reach out and discuss your intention to hire them.