Banners have been a staple in marketing. It serves as an effective tool for product launches, event advertising, and brand promotion. They are affordable and versatile. If designed thoughtfully, a ban can grab attention and convey key information.
In a competitive landscape where visuals are key, the quality of the banner can impact the success of your business. Effective banner printing looks good and is purposefully crafted to resonate with the target customers and motivate them to engage with your business.
In this blog, we will explore the dos and don’ts of mesh banner printing.
Dos of Design a Custom Banner
- Keep It Simple
A common mistake businesses make with banners is cramming them with too much text and too many visuals. A cluttered banner design can confuse your target viewers and weaken the impact of the message, regardless of its purpose.
Add short phrases and bullet points to highlight key details. Including too many visuals can distract the target audience from the main message. Make sure to leave ample white space around the key elements to keep the banner clean and easy to read. This makes your banner look cleaner and helps the onlookers focus on the core message.
2. Add a Call to Action
The purpose of the custom mesh banners is to encourage your target customers to take action. Whether it is to attend an event or visit your store, adding a clear call to action is important. Your CTA must be easy to spot and guide your target customers to take immediate action.
You can make your CTA stand out by choosing a contrasting color. This will draw the attention of the onlooker directly to the CTA. Moreover, it should be specific. Position the CTA where it naturally draws attention,. You can add it at the right side of the banner or bottom center.
3. Use High-Quality Images and Graphics
A banner represents your brand. Hence, using blurry or low-quality images can reflect poorly on your brand. High-quality, professional graphics enhance the banner’s overall appeal and create a strong impression. If your banner features a product, ensure it contains high-resolution images with proper lighting. Don’t use stock images, as they look generic. It is better to hire a professional to take high-quality photos for you. Go for colors that suit your brand and complement each other.
4. Focus on Font Readability
When it comes to banners, font readability is important. It determines how easily and quickly viewers understand what you want to convey. Banners are typically seen from afar, so clarity and bold visuals are essential. Hence, readability is crucial. Sans-serif font is easier to read from a distance. Make sure you choose one or two fonts to give the banner a cohesive look. Go for larger fonts for the headlines and smaller ones for the supporting details. Don’t use decorative fonts as they can be difficult to read.
Don’ts of Designing a Custom Banner
- Adding Too Much Text
Even though it is important to add a clear message and CTA, using too much information can be overwhelming. Keep the message for the brand concise and straightforward. Using bullet points is a great way to highlight key features or benefits clearly and quickly. Avoid adding long paragraphs, which might be difficult to read from a distance. Fewer texts can ensure better engagement. It allows your viewers to absorb the banner message at a glance.
2. Using Too Many Fonts or Colors
Even though fonts and colors can make your banner look more attractive, using too many of them can create a confusing and chaotic design. Go for a cohesive look with limited font selection and palette. Choose one primary color and one accent color, paired with a neutral background to create a balanced banner design. Don’t choose more than one or two fonts, as it will make your banner appear clean. A color wheel helps you pick complementary colors that enhance each other instead of clashing.
3. Ignoring White Space
Pay attention to white space before you send your design to banner printing services or printing. White space is important for making the banner appear professional and clean. Cluttering elements can overwhelm your viewers, but white spaces can make your banner design appear more approachable. Make sure there are enough blank areas around your images, text, and call to action. It directs the eyes of the viewers toward key elements.