- Have A Goal. There is no point in running a campaign if you don’t know why you’re running it or what the endgame is. Are you aiming for more followers or do you just want a general buzz? Do you want to push a new product or service you’re offering or draw more people toward your website? Whatever the goal is that you have, you need to make sure you have one you can realistically stick to. Once you find your goal, stick to it!
- Pick Your Social Media. Not every social media site will be relevant to the business or helpful to your campaign. Facebook and Twitter are huge for small businesses, and LinkedIn is a great option for those companies that are larger. The channel that you choose has to be one that reflects your audience, so look at the demographics of each social media website and go from there.
- Engage. You have to do more than list a competition. Engage with the comments and people who leave them. Answer questions and make an effort to comment or like each response to your campaign. A company that engages is one that is appreciated.
- Celebrate. Your customers entering a competition that requires input like a design means that you need to celebrate their efforts! Share the best ones you receive and you will increase your customer loyalty.
- Analysis. Once your campaign has come to an end, you need to efficiently analyse where your traffic came from, what age groups and measure this against future campaign efforts.
Article by Nishant Prajapati
Nishant is a Digital Marketing Specialist and Parttime Blogger, having more than 3 year experience in this field. My focus is mainly on SEO and Technology updates, but I’m also well-versed in all aspects of Web Development and Designing, Mobile Apps, Etc. If you like this post, share this post and follow me on Twitter, Facebook and LinkedIn