Do you think website design is important? Yes! Because it creates the brand value of the website and it is equally important as your quality content. If your website has quality content but not more attractive design then it will generate bed impressions to the users. However, website design is now important in SEO, it is also considered one of the rankings factors for a search engine like Google. So it would be pinpointed to create an attractive and user-friendly website design. Check out top design and layout points that will definitely help to increase your conversion rates. Create Best Website Design and Layout  
  1. Read Visitors mind Create Blueprint:
What is your primary aim to create a website? Is to offers services or products online, right? So first and most important point, you should create different questions yourself by understanding your users, where users are going to click next? How they will contact or how they will purchase from your website? or there are different aspect for different websites.  These types of questions help you to create the best website design. Start it by creating blue print of design then mention each factor that visitors are going to do. Because if users will be satisfied with your website then they also been satisfied with your services. So my primary opinion is to create a design that completes user’s needs.
  1. Navigational Structure
If you are a designer you are more familiar about what is website navigation, let me explain here, in the simple terms, website navigation is a structure where users coming and visiting different parts of it. So for the navigation structure, it is more important that you should make website design that is easy to navigate. Let me explain with the example, If you have an e-commerce website then you should create different types of navigation like price navigation, category navigation so users can easily buy or get services from your website. One of the real examples is, Amazon, it is very popular website for E-Commerce and it has thousands of products but still, the user can buy products easily from it because it has the best navigation structures and website design.
  1. Professional Design and theme:
Each and every business has their unique identity and to preserve this identity you should have attractive and user-friendly design. By creating the best website design you can create a brand image that generates a unique image and good impression to the user’s mind. Like here is the best example of professional design, GoingIT website. It is reputed website design Company in Melbourne when you will check their website. There you will find attractive and professional theme that generates completely unique experience for users.
  1. Create Call To Action:
Suppose, if you are running one e-commerce website, and it has several visitors but conversation ratio is low, so what could have been wrong? Do you think? It is price. But compare to competitor your prices are also low but still users are not converting into customers. Then one and primary solution is website designing. What could be wrong with designing, there is different situation from website to website, maybe there is low-quality design, confusing navigation, different content, low-quality images. So by the understanding users requirements you need to do changes. Call to action is the process in which we appreciate users to buy from our website, or hire for your services.
  1. Create Search Engine Friendly Design:
Do you know a search engine has several high-quality algorithms? They have been recording individual behaviors and clicks of each customer into their database. So it would be important to create an attractive and quality website design. For example, When user visiting your website from search engine and if they found high loading speed and confusing navigation then they will try to search other websites again from a search engine that creates low reputation and it will also increase your bounce rates. So in order to get rankings on your keywords and increase authority you should create user friendly design.
  1. Create User Friendly Design:
Do you know which user-friendly design is? A design that attracts user and easy to interact, it is Flipkart.com. It is the best example of user-friendly design, when you visit there you will find easy navigation, category, and subcategory. So if any user wants to buy from, they will easily get an idea and product, and checkout easily. So you should think as your customers think and you have to create a design in respect of that. I am sure these points will help you to get your designing goal, these are common and important points that you should apply on your website.