seo Archive

SEO vs PPC: Not As Clear-Cut As You Think

If I had a penny for every time I heard someone say SEO is better than PPC, or PPC is better than SEO, I’d have a lot of pennies. (I’d also be really annoyed. I hate having lots of pennies.) One of the reasons it makes me roll my eyes is because the two are

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How Your Business Can Engage More People On The Net Than Ever

The internet provides a lot of opportunities for businesses to expand how and how broadly they do their business. The single biggest benefit for any business is the sheer amount of people it can put you in touch with. If you can’t get and keep their attention, however, that doesn’t do much good for you.

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Merging SEO, Social Media and Content Marketing into Small Business

With the world being connected like never before, it is imperative for businesses to begin online marketing and strategize it well to get noticed by new customers and in turn gain higher profitability. The new age of internet provides more options for brands to reach the potential consumers and boost overall sales with the right

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Google Makes It an Advantage If Your Number One On Mobile Search

 As Google continues to adapt its algorithm to ensure every search is as relevant as possible, it introduces some new features to help the number one spot, on mobile search, profit from being there. Of course, being number one in any search on Google is an advantage and can massively improve Click-Through Rate (CTR) but

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How to Incorporate SEO with your Site Design

When building a website, you should understand the importance of the layout and design of the Web pages. Of course, when taking this into consideration, you cannot forget about search engine optimization. You must balance design and SEO, as a well-built site combined with a well-planned SEO effort is essential for a company that wants

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Harnessing the Power of Influencer Marketing

The digital advertising landscape changes and evolves on a daily basis. Social media has taken on more weight in the valuation of a brand and Google seems to roll out updates to its ranking algorithm on a daily basis. Many of the link building techniques and Search Engine Optimization tactics that were encouraged in the

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