ppc Archive

SEO vs PPC: Not As Clear-Cut As You Think

If I had a penny for every time I heard someone say SEO is better than PPC, or PPC is better than SEO, I’d have a lot of pennies. (I’d also be really annoyed. I hate having lots of pennies.) One of the reasons it makes me roll my eyes is because the two are

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PPC Advertising – A Different Perspective

The critical part of optimizing the sites through pay-per-click campaigns is to increase the click through rate of the advertisements. Google is one significant search engine that drives in a lot of potential shoppers to the adverts. Take advantage of PPC campaign to drive a good source of traffic to your website, and to generate

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