Designing and developing a website is not rocket science. All you need to know, technically, is a bit of coding and master a few graphic designing tools to accomplish your objectives. However, coming up with the perfect website for a client requires much more than that, especially if you want it to help your client grow their business and make money.
You need to consider quite a few things for this. Understanding the client’s business is the key here, which in turn requires you to collect quite a bit of data. This may involve talking to the client and performing a market analysis. In fact, all web design proposals and plans should always be backed by a strong knowledge of the industry the client is doing business in.
Let us go through a few areas and actions that will not only help your client get the best website from you, but show you a good level of success as a web designer in Surrey.
Doing a market research
When you start working on a web design project, the very first area to focus on would be an effective market research and analysis. This will provide you with the data that forms to be a crucial part of any web design project.
Identify the target audience and find out what their interests, likes and dislikes are. Think about the colours, the theme and the content they are likely to expect on the website. This will give you a first-hand idea of what will work best for your client.
Talking to the client
You need to extract as much information as you can manage from your client. Find out what their objectives are and what they expect out of the website. Ask them about their business model, operations, risks and everything else that comes to your head. Request the client to point out their competitors for you to have a look at.
Do a thorough analysis of the competitors supplied to you by the client. If the client did not supply you with such data, check the internet for such information on your own. Identify the strengths and weaknesses of the competitors to help you come up with the most appropriate and successful designs for your client.
Always try to provide 2 to 3 examples of designs to your client. Let the client choose what they think will work the best for their business.
Content design and requisition
Once the design has been approved, try to chalk out the layout and positioning of the content that needs to go on to the website. This does not necessarily mean the textual content. You will have to consider images, banners, labels and info graphics that you plan to present on the website as well.
Once you have decided on the final design and content layout, start working with the coding. Optimise the coding by refraining use of inline styles, on-page scripts and tables. The lesser code you add on a webpage, the faster the page loads and the more optimised it is for visitors and search engines.
These are some of the basic rules to emerge as a successful web designer in Surrey.
As a web designer in Surrey, Patrick has worked with a number of national and international clients over the years. Patrick believes that understanding the client’s business is a key to designing successful websites.