These days, customers have particular expectations when it comes to the business and companies they use. They don’t want them to be stuck in the past with very old-fashioned selling and marketing methods. But you shouldn’t just create a modern business with your customers in mind. It’s also a way to keep up with your competitors and to make sure that they don’t leave you far behind. Not sure if your company is modern enough for the 21st Century? Here are some tips that should bring you up to speed! Reach People On Their Mobiles Pretty much everyone has a mobile phone or tablet device these days. And that is why so many companies are releasing apps. These small pieces of software are a great way for your customers to instantly connect with your business, and they can also act as a marketing device. There are some things to bear in mind when you do create an app, though. Remember that there are some better alternatives to simply testing your app with potential users. You should use the alternatives to make sure all potential bugs are ironed out. It’s also important to make your app store advert stand out so as many people find the app as possible. Get A Mobile Point Of Pay Another way to bring modern tech into your business is to use a mobile point of pay in your shop or office. Traditionally, customers have always had to walk up to a till to pay. However, with a mobile point of pay, you can go up to the customers instead. This is often a lot more convenient for customers, especially in busy shops and cafes as they won’t have to force their way through lots of people to pay. Plus, as most mobile point of pays only accept cards, you won’t have to keep large sums of cash on your property overnight. Streamline Your Finances Online Just a couple of decades ago, everyone had to go to their bank to get their finances in order and to carry out any payments or withdrawals. However, that has all changed now, and most of our banking can be done online. This is a godsend for business owners as they now no longer have to waste time leaving the office to do their banking. It can all be done with just one mouse click. Leaving them with more time to focus on their customers. Ask For Reviews There are now hundreds of online review sites where customers can leave a review of their experience with companies. These have changed how we look for companies and businesses as now many people base their choice on these reviews. To make the most of this, you need to encourage your customers to leave positive reviews as often as possible. There are various ways to do this, but one of the most effective is to leave a call to action in your newsletter.