A lot of surveys conducted by online marketing experts have revealed that around 9 out of 10 B2B (business-to-business) marketers are taking to content marketing as way to stay ahead of the pack and drive up their company’s bottom line. Though marketers need to have a solid online marketing strategy in place, yet one has to use some really sophisticated tools to enhance his/her content marketing performance. So, here are some of the most popular tools that you as a content marketer can take advantage of.
Content research tools
® Google Analytics
This is one resource that is free for basic users like you that provides huge amount of useful data regarding your website’s online performance. For instance, you’ll get to know of your website’s CTR (click-through rate), unique visitors, visitors’ behavioral pattern and so on. These data will enable you to make informed decisions with respect to your content marketing efforts. In this case, you’ll be able to know the most suitable keywords that people are using to find your website on the Internet.
® Consumer Barometer
This is another content research resource from the search giant, Google Inc. Consumer Barometer will provide you with better insights to the ways your visitors (or consumers) move about on the World Wide Web, looking to survey all sorts of online product purchases. This is really a great tool when you are contemplating to create an attractive but informative content that’ll cater to your niche market.
Content Development Tools
® Google Drive
It was previously known as Google Docs, nevertheless it is a very useful avenue to store all your editorial materials as well as schedules that even allows to sync and share them amongst your content planners.
Basically, Podio is being considered as a project management tool that’ll smoothen off the progress of your content development cycle. You can keep a tab on every activity that is related to it. It functions in the same way Trello does. In addition to that, you can add extra applications to it and employ them for various purposes like market survey or partnership.
Content Design Tools
It is an extremely useful content design tool that’ll assist you to unravel fresh ideas in order to create customized article for your niche consumer group. If you can maximize the use of Quora, then you’ll end up creating high quality content for your website that provide solutions to your client’s problems and add value to their lives too.
This content marketing tool will give loads of information from different social media platforms. Apart from that, it’ll provide you with insightful analytical reports for you to use in your marketing campaign. Another major advantage of this tool is that it’ll update you regarding the hottest topics that are doing the rounds in all social media websites across the board.
Content making tools
You can use this tool to create infograhpics based on your website’s theme. This is a free tool and you can work out a suitable infographic for yourself with all the elementary facilities to customize the visual aid. However, you may opt to purchase the Pro version of Piktochart so as to widen your canvas and enhance your infographic’s attractiveness.
This tool will help you to create some really awesome visual data and infograhpics. The developer of this tool allows you to work with a designer to get more unique visual marketing aid. Finally, it is for you to decide and create a content marketing plan that’ll enhance your company’s revenue and keep you at par with your peers, if not beat them at their own game.