Marketing Archive

Marketing Strategies You Need To Be Thinking About This Year

Starting up a new business, for any entrepreneur, is mostly driven by passion and ambition to succeed. It can start off very simply with just an idea. A seed planted in your head of something, a gap in the market perhaps, or an improvement you could make within an industry. That idea is fuelled by

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Business Videos: The Real Way to Boost Your Crowd Funding

In times past, starting a business and generating finances for it took time. The main aim was to rope in an angel investor who would invest a big amount of money in your business. However, times are changing today. With the advent of the internet, businesses have seen a rise in a concept called crowdfunding.

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4 Reasons You Need to Embrace Localized Digital Marketing

Whatever line of work you’re in, digital marketing is key in today’s environment. With 85% of Millennials checking reviews on the Internet before buying products or services, your online presence is absolutely vital. So, it’s more than likely that your company already makes use of the right social channels and encourages online reviews. You probably

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Content Marketing with Your Blog? Here’s What You Need

Flickr If you’re planning on using content marketing to promote a blog, you need to read this. Here are some of the things you need to ensure your campaign will be effective! Enough content You don’t want your visitors to come to an empty website, do you? The more content your blog has, the longer

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WhatsApp – The Next Big Business Tool

When the Facebook giant acquired WhatsApp in the year 2014 for $19 billion, it was only then that the people in the US came to know about its existence. The move was greatly criticized because people there had no clue about how big a communication tool WhatsApp was. It was not a year later when

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The Biggest Myths of SEO Marketing Debunked

There are many myths surrounding the concept of SEO marketing. It’s a concept that many people still do not fully understand. This isn’t because it’s a particularly complex idea. Rather, it’s based on original SEO ideas sticking around. In reality, SEO has been continuously evolving. It’s completely unrecognisable now compared to how it was ten

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The Art of Marketing On A Shoestring Budget

There are expenses that you can’t avoid when you run a business, and marketing is one of these expenses. And, it isn’t like you can decide not to market your brand. Any business that decides not to create an advertising strategy will soon disappear from view. So, what are your options? Your only option if

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Effective Ways To Remind Consumers That You Exist

Image credit Even if your business entered the market with a real bang, it is hard to maintain this presence long-term. If you have started to slip off your consumer’s radar or have failed to get on it in the first place, read on. Here are a number of effective ways to remind consumers you

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How Your Business Can Engage More People On The Net Than Ever

The internet provides a lot of opportunities for businesses to expand how and how broadly they do their business. The single biggest benefit for any business is the sheer amount of people it can put you in touch with. If you can’t get and keep their attention, however, that doesn’t do much good for you.

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6 Major Reasons Why Enterprise Business Video Marketing Cannot Be Ignored

In this age of heightened skepticism trust is something that has to be earned and built something more than ever. Prospective customers look at testimonials along with some reviews for a social proof, and what they read could be a tripping point in order to make a purchase decision. Video marketing is generally considered to

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